Raspberry Keto — from a 3D commercial to a fully AI version
- Starting pointOriginal 3D commercial
- ExperimentA new fully AI version
- PreservedThe raspberry-and-zipper idea
The project did not begin with a blank page
Years ago, we created the original Raspberry Keto commercial entirely in 3D. It was built around one clear visual idea: raspberries fall and gradually form the silhouette of the bottle, while the package closes around them like a zipper. A clean white environment kept the focus on the product and the transformation itself.
The original 3D commercial
3D gave us precise control over the shape, the movement of the raspberries, the product and the moment when the zipper wraps the package around its contents. That mechanism became the starting point for the new experiment.
The question behind the AI experiment
We wanted to test more than whether AI could create attractive product shots. Could it reinterpret an established 3D concept inside a completely different visual world? We replaced the sterile white space with a moss-covered tree stump, a raspberry bush and the warm light of a setting sun. The aim was to make the new version feel more organic and cinematic without losing the original idea.
What had to remain
The challenge was not simply to place the product convincingly in a new environment. The raspberries still had to fall into the shape of the bottle, and the zipper package had to close around them to complete the familiar product transformation. That sequence is what makes the film a genuine reinterpretation of the original commercial rather than an unrelated AI clip.
The result
The result is a new commercial created entirely with generative AI. It preserves the core of the original 3D idea while placing it in a radically different atmosphere. This is where controlled AI becomes genuinely useful: not as an automatic replacement for the original craft, but as a way to develop, alter and test an established advertising concept in a new visual direction.
Watch the AI version above and compare it with the original 3D commercial. Our AI video and hybrid production page explains the full process. If you have an existing campaign or product idea you would like to explore in a new visual world, write to us.
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